WHY THIS MATTERS IN BRIEF
- The world needs inventors, dreamers… and crazy people, but most of all we need an Iron Man suit so we can beat the rush hour traffic
A new company called Gravity has unveiled of its first product – the Daedulus flight suit, and just in case you’re wondering what Daedulus is, well, it’s one man’s attempt to create his very own Iron Man suit.
Adam Browning, the man behind the company – and inside the suit – claims that the Daedulus suit should be able to fly at speeds of up to several hundreds of miles per hour, although Browning hasn’t been able to find a large enough test flight area to get it going that fast just yet. But apparently that hasn’t stopped people from approaching him and asking him to make one for them – even if the price tag is a daunting $250,000. Add to that the fact that it also takes a huge amount of strength and stamina to fly the suit – something that even Browning, a trained triathlete, ultra-marathon runner and endurance canoeist struggles with and you’ve got something that pushes the boundaries in every way.
It should therefore come as no surprise that Browning’s now caught the interest of Red Bull who’ve made the following video about his antics… enjoy.
I don’t think he’s going to be competing with Elon Musk’s Mach 1.0 Hyperloop “train in a pod” anytime soon but good luck to him. I do, however, have one suggestion for him – don’t name your suit after a Greek legend who flew too close to the Sun and died, after all if that happens who’s going to make my suit when my $250,000 crowdfunding campaign smashes through its barrier!?
Matthew Griffin Global Futurist, Tech Evangelist, X Prize Mentor ● Int'l Keynote Speaker ● Disruption, Futures and Innovation expert
Matthew Griffin, Futurist and Founder of the 311 Institute, a global futures think tank, is described as “The Adviser behind the Advisers.” Recognised in 2013, 2015 and 2016 as one of Europe’s foremost futurists, innovation and strategy experts Matthew mentors several XPrize teams, and is an award winning author, entrepreneur and international speaker who is regularly featured on the BBC, Discovery, Kurzweil, Newsweek, TechCrunch and VentureBeat. Working hand in hand with accelerators, investors, governments, multi-nationals and regulators around the world Matthew shines a light on the future and helps them transform their industries, organisations, products and services by demonstrating how the combination of democratised, and increasingly powerful emerging technologies, are helping fuel cultural, industrial and societal change that is transforming old industries and creating new ones. Matthew’s clients include Accenture, Bain & Co, Bank of America, Booz Allen Hamilton, Boston Consulting Group, Dell EMC, Deloitte, Deutsche Bank, E&Y, Fidelity, Goldman Sachs, Huawei, JP Morgan Chase, KPMG, McKinsey & Co, PWC, Qualcomm, SAP, Schroeder’s, Sequoia Capital, UBS, the UK’s HM Treasury, the USAF and many others.